Theatre Logo and brand - Following a fire a competition had been held to name the new theatre. The Castleford Phoenix Theatre would be a multipurpose performance space inWest Yorkshire with a 300 seat capacity. There wasn’t a brief and I was given a fairly freee reign designing alogo and brand. I decided I wanted something that had dynamic energy as well as could be used in a variety of different sources and media. Over the years since the original 2007 dessign the logo has evolved, keeping the core brand identity but periodically updating as the needs of the venue have changed.